WWF 2012 Calendar

2011
Art Direction
Consultancy
Strategy

Book calendar for WWF, an international non-governmental organization working in the field of the wilderness preservation, and the reduction of human impact on the environment.
Created for DDB Warsaw.
Calendar shortlisted on 2012 Golden Drum International Advertising Festival and the Polish Advertising Festival KTR in 2012.

WWF 2012 Calendar

Today, tomorrow, next week
or next month...

Every day may be the last for many animals endangered with extinction. In the last 150 years, the pace
of extinction among birds and mammals has increased fourfold. Very quickly we can say goodbye to every
fourth species of mammals and every eight birds, and even every third species of amphibians.
We want people to remember this every day. We've designed the calendar. The number of most protected
species falls every day.
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