Project

WWF 2012 Calendar

Year

2011

Area

Art Direction

Consultancy

Strategy

Info

Book calendar for WWF, an international non-governmental organization working in the field of the wilderness preservation, and the reduction of human impact on the environment.
Created for DDB Warsaw.
Calendar shortlisted on 2012 Golden Drum International Advertising Festival and the Polish Advertising Festival KTR in 2012.

WWF 2012 Calendar

Today, tomorrow, next week
or next month...

Every day may be the last for many animals endangered with extinction. In the last 150 years, the pace

of extinction among birds and mammals has increased fourfold. Very quickly we can say goodbye to every

fourth species of mammals and every eight birds, and even every third species of amphibians.

We want people to remember this every day. We've designed the calendar. The number of most protected

species falls every day.

WWF 2012 Calendar

Today, tomorrow, next week or next month...

Every day may be the last for many animals endangered with extinction. In the last 150 years, the pace

of extinction among birds and mammals has increased fourfold. Very quickly we can say goodbye to every

fourth species of mammals and every eight birds, and even every third species of amphibians.

We want people to remember this every day. We've designed the calendar. The number of most protected

species falls every day.

Today, tomorrow, next week
or next month...